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Why York Place?
You can discuss your intellectual property needs and receive helpful advice without obligation.
We will maintain a close relationship with you and guide you throughout any registration procedure on a one-to-one basis.
Our services do not begin and end with an instruction. We are constantly looking for ways in which we can assist you and your business.
Our in house search system and experienced staff ensure a fast efficient service to eliminate any delays in protecting your property.
Application fees are all inclusive and any objections raised will be dealt with at no additional cost.
We offer a range of other complementary services such as internet domain name registrations and company formations.
York Place:
Consider your products and services and offering advice on how you can implement and best protect your brand advantage.
Offer a thorough, reliable search service to identify any similar marks which might be registered in the UK, Europe and internationally.
Provide a comprehensive Trade Mark application and registration service in the UK, Europe and worldwide. It is possible to register throughout the European Union, or in a range of different countries with a single application.
Offer a monitoring service to protect your mark after registration, ensuring no new similar marks appear on the register that may dilute the distinctive nature of your mark.
Advise on post registration care of your Trade Mark including assignment, licensing and infringement.
Supply a checklist of things you need to consider before registering a Trade Mark
Understand your business reasons for creating a Trade Mark
Obtain professional guidance from our partner design agency on your mark, where necessary
Your brand as an asset
The two basic goals of branding are the achievement of product identification and control of the marketing operation and pricing. Branding is important when there are many competing products with very similar characteristics and prices, and where you want to further highlight your exclusive product in the market place.
Your brand, brand name or Trade Mark identifies your product or service and helps to differentiate it from those of your competitors. Brands and marks create confidence in a firm's product or service and reassure your customers that they can rely on that product or service. In turn, this encourages repeat purchases and brand loyalty. A well-established brand or mark allows you to be in control of pricing, advertising, sales promotions and distribution activities. Moreover, a good brand can be recognised on the Company's balance sheet.
Corporate identity is the mainstay behind any good marketing strategy. Get it right and it can save huge amounts from your marketing budget; get it wrong and it can cost your organisation financially and erode previous efforts and challenges.
Your brand as your company's personality
By definition a corporate identity expresses a face to the public. The way in which this is expressed is your image. In some cases this may be as simple as a logo on a letterhead. However, as more organisations recognise the power of the identity it delivers, the methods used become increasingly complex. A good corporate identity encompasses cultures, beliefs, vision, attitude, integrity and honesty.
What a Trade Mark conveys
Instant recognition by consumers in the marketplace.
Clear identification of the product/service and its origin.
A guarantee of quality
What makes a good Trade Mark?
As Trade Marks will often be the focus of marketing and selling initiatives they should:
Not be misleading as to the goods or services covered by the registration.
What Registration offers:
Prima facie proof of ownership and entitlement to the mark.
A statutory monopoly for use of the mark in relation to the goods or services for which it is registered.
The possibility of infringement action by the proprietor of a registered mark against anyone using a confusingly similar mark without proof of actual damage.
Avoidance of the need to protect a mark by costly common law 'passing off' actions.
A property that can be licensed, sold or mortgaged to others.
A financial asset that can appear on a company's balance sheet.
Prevention by someone else from registering your mark, and preventing you from using the mark.
Domain Names
A presence on the internet was once a luxury - it is now a necessity for any business. A domain name is your address on the World Wide Web. It is essential that you secure a domain name that your customers will recognise and want to come to again and again.
We offer free domain name searches and registrations
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